Privacy Policy
Last updated:
1. Who We Are
This website (the‘Site‘), available at https://refella.com , is operated by UX Pals Ltd and provides information about our product, Refella.
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQEmail: hello@ux-pals.com
We are the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR).
2. What Personal Data We Collect
We collect and process limited personal information:
| Type of Data | Purpose | Source |
|---|---|---|
| Email address | To send newsletters and updates | Directly from you via our sign-up form |
| Analytics data (e.g., IP address, device, browser type, location, pages visited) | To understand site usage and improve our content | Automatically via Google Analytics |
We do not collect sensitive data, payment details, or create user accounts.
3. Legal Basis for Processing
- Consent – when you subscribe to our newsletter.
- Legitimate interests – for website analytics and improving site performance.
You may withdraw your consent at any time by clicking “unsubscribe” in our emails or contacting us directly.
4. How We Use Your Data
- To send you newsletters (if subscribed).
- To analyse aggregate visitor behaviour.
- To maintain and improve our website‘s functionality and security.
We never sell or rent your data.
5. Data Retention
- Newsletter data: kept until you unsubscribe or request deletion.
- Analytics data: retained by Google Analytics for up to 26 months.
- Server logs: kept for security and diagnostics, typically up to 12 months.
6. Data Sharing and Processors
We use trusted third parties to process limited data:
- Google LLC (Google Analytics) – visitor analytics.
- ConvertKit LLC – newsletter delivery.
Each provider is contractually bound to handle data securely and in compliance with the UK GDPR and international standards.
7. International Data Transfers
Some providers (e.g., Google, ConvertKit) may store or process your data outside the UK or EEA. Where this occurs, we ensure appropriate safeguards such as the UK International Data Transfer Addendum or EU Standard Contractual Clauses (SCCs).
8. Your Rights
Under the UK GDPR, you have the right to:
- Access your data
- Request correction or deletion
- Object to processing
- Withdraw consent
- Lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk
You can exercise these rights by contacting us at hello@ux-pals.com.
9. Data Security
We implement reasonable technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.
10. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last updated” date.
Contact
For any privacy-related questions, please contact UX Pals Ltd at hello@ux-pals.com.